ERT-LIAB-013
Fake scarcity or urgency
Medium
Why it matters
Countdown timers that reset and fake 'people viewing' counters are treated as deceptive by the FTC.
How to fix it
Remove timers and counters that aren't tied to a real deadline or real data.
How we test it
Passive — runs in the free check, looks only at what a browser can see.
Risk signal, not legal advice. Talk to a lawyer about your situation.